Candace’s homepage--clean and recent-- impresses right away.
Candace does more than write about yoga; she also whips up recipes (think: food brands) and leads yoga retreats (think: travel brands).
You may wonder, as we did, whether Candace ever blogs about beauty products. Although she’s listed as an influencer in the beauty category, her blog suggests that she mostly covers yoga. We’re wondering, too, so let’s scroll down her homepage to see what else she’s been sharing recently.
Ah—there we go. About four entries down is a product photo. Perhaps Candace is also writing sponsored posts for a non-competing beauty brand. Scrolling down a little more, we spot a product photo and blog post about it, which tells us we’re right.
The gorgeous photos on Candace’s blog-- many of which include shots of her in various yoga poses--lead us to wonder whether Candace can also provide photography for our influencer program.
Influencers who practice photography (or work with a photographer) add value to influencer marketing efforts by providing creative shots unlike the typical brand photos.
Either way, we like Candace and will provide photos if she works with us on our campaign.
Photography would just be icing on what is already looking like a very tasty cake.
For this brand, Candace inserted coupon codes and product URLs into the post. If your influencers will do the same, you’ll add those details during the assignment setup so your influencers can get at them easily.
Your bloggers need not remember to add a sponsored post disclaimer because you’ll enter it into TapFusion, which in turn automatically adds it to the end of blog posts.
If your brand takes advantage of TapFusion’s commenting widget, you’ll be able to engage directly with consumers by auto-adding a preset question to each blogger’s post.
Back to Candace and our sample program: Do you like what you see? We do!
Let’s add Candace to the campaign.
Finding Influencers | Managing influencers before and after inviting them to an assignment | Saving time with lists | Vetting influencers | Scanning the media kit | Exploring an influencer's online presence | Adding influencers to assignments | Keeping total costs within your budget | Negotiating rates and offering non-cash compensation | Inviting influencers to assignments