32. Dive into consumer actions and views for any channel via Channel Details.
We’ll show you channel details for two popular channels: Blogs and Instagram. First, blogs.
Because blogs are one of the most popular ways that audiences engage with influencers, TapFusion reports on many engagement actions for blogs, including comments, clicks to brand URLs, and clicks to blog posts from social shares.
33. Of the 43,340 engagements on influencer blog posts, almost 10 percent were shares to Pinterest.
34. Social shares drove 2,500+ clicks to the blog posts, too, reflecting the power of influencer marketing to expand reach to unknown audiences.
The most powerful number in the Blog Engagement detail is the first one—Clicks to Brand URLs.
This metric tells us that the assignment generated 9,000+ clicks to brand URLs. In other words, it created 9,000+ opportunities for you to convert visitors into customers with awesome landingpage content, offers, and calls-to-action.
A little math further reveals that the 9,000+ clicks over 40 influencers represents an average of 236 clicks per influencer, or a $1.03 cost-per-click (CPC) based on how much you paid influencers for their work. While you can and should compare CPC to the cost of display and paid search ads, keep in mind that influencer content is evergreen. It remains “in the wild,” and will continue to generate more clicks, more views, and more engagement over all, keeping costs down and your brand top of mind.
Next up, let’s look at channel activity by influencer.
Channel activity by influencer
Find out which influencers create the highest performing content by channel as well. In the following example, we’re still looking at the blog channel.
35. Dive into a breakdown of influencer activity for the blog channel to figure out how to optimize assignments by focusing on influencers who create the highest performing content for the blog channel.
Engagement on non-blog channels
Engagement detail is available for every channel. For instance, if Instagram is important to you, dive down to see which influencers are creating the most buzz around your brand on Instagram.
If Pinterest is your thing, dive into similar details for that channel, or any channel for that matter. The platform gives you the high-level details you need, and lets you dive down into minutia to guide your efforts.
Understanding performance with metrics and analytics | Viewing per-post metrics for a single program or assignment | Viewing analytics for one or more assignments within a program | The assignment overview | Reach | Views | Engagement | ROI | Channel Details | Viewing analytics across programs