On the Engagement tab, see which channels consumers are using to act on influencer content.
28. Here, view all engagement actions consumers have taken on blog posts and social shares, broken down by channel and influencer.
29. Successful programs generally see a blog engagement rate of 20 percent or higher, and a social engagement rate of 0.4 percent or higher.
Scroll over a social channel’s icon to view a pop-up with an engagement breakdown for that channel. This example shows Facebook engagement details.
Understanding performance with metrics and analytics | Viewing per-post metrics for a single program or assignment | Viewing analytics for one or more assignments within a program | The assignment overview | Reach | Views | Engagement | ROI | Channel Details | Viewing analytics across programs