Use an influencer’s Media Kit to gain insight into their audience’s demographic. Let’s see what we can glean from Candace’s Media Kit.
32. Candace’s blog has in excess of 438K page views and 144K monthly unique visitors (MUVs)—numbers pulled directly from Google Analytics.
33. Her audience is mostly female, and between the ages of 25 and 34.
34. Click her blog URL to access her blog
More and more, Candace is looking like a great fit for the Bright Looks Launch assignment. Next, let’s visit her blog to verify the quality of her content.
Finding Influencers | Managing influencers before and after inviting them to an assignment | Saving time with lists | Vetting influencers | Scanning the media kit | Exploring an influencer's online presence | Adding influencers to assignments | Keeping total costs within your budget | Negotiating rates and offering non-cash compensation | Inviting influencers to assignments