Find the pre-invitation staging area under manage influencers in the programs tab.
37. If you’re not already in the programs tab, click on it. Then, click on d within the program you’re working on.
38. The dark gray area shows the status of invitations. We’ll talk more about this area later, after we show you how to send the invitations.
39. If we invited both influencers, and if both accepted, our reach would exceed 634K.
Next, note the expected assignment costs.
40. When you compensate influencers in noncash ways, such as by covering travel costs or providing free products, the value of that compensation shows up next to the present icon. We’ll show you how to enter non-cash compensation values soon.
Do the expected costs fit within your budget?
Perhaps you have room to invite more influencers to the assignment. Maybe you’d like to move a portion of the cost into non-cash compensation.
Or, perhaps you’d rather offer one or more influencers less than their listed rates. We’ll show you how to negotiate rates and offer non-cash compensation next.
A. If you designated an assignment as “Blog Post + Social Shares,” then, in almost all cases, the Requested Rate is the price for one blog post plus at least three shares of that content on the influencers’ social platforms.
Many millennial influencers do not have blogs but maintain large followings on various social channels. The Requested Rate you see for such individuals, which may be quite high, is the rate for a single share on their largest social account. For a chance to work with these individuals, we recommend offering a lower rate for a share on their next largest social account. For instance, if an attractive influencer with four million followers is asking $10,000 for a Vine video, and their next largest following is on Instagram, offering a lower amount for a share on Instagram might win you access to that influencer’s audience.
Finding Influencers | Managing influencers before and after inviting them to an assignment | Saving time with lists | Vetting influencers | Scanning the media kit | Exploring an influencer's online presence | Adding influencers to assignments | Keeping total costs within your budget | Negotiating rates and offering non-cash compensation | Inviting influencers to assignments