Before inviting influencers to an assignment, you must create an assignment calendar: an element of the platform you’ll use to manage assignments. The calendar shows you who’s posting, who’s not, how many open timeslots you still need to fill, and more.
1. To create a calendar for an assignment, click calendar.
If you recall, our plan for Bright Looks was to engage between 10 and 20 influencers; how many depends on the rates and reach of the individual influencers we select.
For now though, we’re assuming 20 influencers, each of whom will create seven pieces of content. That means we need 7 x 20 – or 140 – posting slots on the calendar.
2. To add slots, click create timeslots.
3. A pop-up appears, as follows.
4. We want influencers to send us drafts, so we’re checking that box right away to bring up the drafts options. Select this box to reveal draft options for the assignment.
5. For Bright Looks, we want up to 20 influencers to post seven times each: 20 x 7 = 140 timeslots.
6. From the dropdown menu, choose which assignments the timeslots are for.
7. If you require drafts, indicate it here. The system will add draft dates to influencers’ calendars for each timeslot they choose.
8. Click OK when you’re ready to create the timeslots.
Now, view the newly created calendar.
A: Unless you’re dealing with a controversial product or a new client who wants to see what’s going out beforehand, we encourage you to embrace the authenticity of influencer marketing by not requiring drafts. This organic approach works if you carefully vet influencers, and if you provide thorough instructions and sound creative direction. Today, approximately 50 percent of brands using TapFusion let influencers run with their assignments by not requiring drafts.
A: If your program is large, with 100 or more influencers, you might not want to receive all drafts on the same day, which would mean having to review 100 pieces of content before the program even begins. To avoid that burden, we recommend setting a rolling draft date by entering a Draft Due of three to five days before a post is scheduled to go live. The system will automatically add those draft-due deadlines to influencers’ calendars when they accept the assignment.
The calendar shows 140 open posting slots, ready for influencers to fill after accepting the assignment.
9. By default, the system limits postings to Monday through Friday. If you want influencers to post on weekends, or if you want a certain number of posts on a certain day, drag and drop the individual timeslots.
10. When programmatic, client, or influencer issues arise, drag and drop scheduled slots. The system automatically notifies influencers when you change their dates. For goodwill, we suggest checking in with scheduled influencers before initiating scheduling changes that stem from your side.
11. Want to see which slots have published, or which are still open or past due? Make your selections in the Status area and then click Show.
12. Always know, at a glance, the status of an assignment. See how many slots are scheduled, published, and past due. 9 10 11 14 15 12 13
13. See how many drafts are awaiting your attention.
14. Export your calendar to a .cvs file. When you click Export, the system immediately emails you a link to an Excel file containing your calendar’s data.
15. Move or delete a group of timeslots by choosing Move or Delete.
The assignment calendar is set.
Now, you’re ready to find, vet, and shake hands with influencers.
On to the influencer marketplace and search engine.
Next: Finding Influencers
Adding assignment elements | Creating an assignment overview | Adding assignment requirements | Uploading a requirements document | Adding influencer legal terms | Specifying in-post text | Choosing social network options | Choosing comment widget options | Adding brand URLs, brand images, and additional resources | Setting up a social posting calendar